In the ever-evolving digital advertising landscape, ad fraud poses a significant challenge to advertisers and publishers alike. Advertisers lose billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, professionals have implemented sophisticated detection tactics. T

Unlocking the full potential of your platform revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By implementing conversion tracking, you gain invaluable data into which efforts are truly driving results. This knowledge empowers you to refine your approach, channeling resources towards the tactics t